EPISODE · Feb 27, 2024 · 47 MIN
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
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Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
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This episode is 47 minutes long.
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This episode was published on February 27, 2024.
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