Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.

Episode metadata supplied by the publisher feed · Published Feb 18, 2026

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Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

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This episode was published on February 18, 2026.

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