Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.

Episode metadata supplied by the publisher feed · Published Sep 26, 2024

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Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier

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This episode is 44 minutes long.

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This episode was published on September 26, 2024.

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