Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.

Episode metadata supplied by the publisher feed · Published Apr 3, 2025

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Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You

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This episode is 37 minutes long.

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This episode was published on April 3, 2025.

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