Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.

Episode metadata supplied by the publisher feed · Published Jun 10, 2026

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Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

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This episode was published on June 10, 2026.

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