Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.

Episode metadata supplied by the publisher feed · Published Apr 22, 2026

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Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

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This episode is 48 minutes long.

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This episode was published on April 22, 2026.

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