Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.

Episode metadata supplied by the publisher feed · Published Sep 24, 2025

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Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

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