Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.

Episode metadata supplied by the publisher feed · Published Jul 23, 2025

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Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

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This episode was published on July 23, 2025.

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