Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior.

Episode metadata supplied by the publisher feed · Published Jul 9, 2025

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Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

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This episode is 50 minutes long.

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This episode was published on July 9, 2025.

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