Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.

Episode metadata supplied by the publisher feed · Published Jul 1, 2026

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Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

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This episode is 59 minutes long.

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This episode was published on July 1, 2026.

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