Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.

Episode metadata supplied by the publisher feed · Published Jun 25, 2025

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Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

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This episode is 2 hours and 26 minutes long.

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This episode was published on June 25, 2025.

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