Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.

Episode metadata supplied by the publisher feed · Published Jan 16, 2025

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Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations

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This episode is 49 minutes long.

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This episode was published on January 16, 2025.

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