Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.

Episode metadata supplied by the publisher feed · Published May 29, 2025

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Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

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This episode is 53 minutes long.

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This episode was published on May 29, 2025.

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