EPISODE · Feb 29, 2024 · 41 MIN
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.
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Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
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This episode is 41 minutes long.
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This episode was published on February 29, 2024.
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