Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.

Episode metadata supplied by the publisher feed · Published Jan 7, 2026

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Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

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This episode was published on January 7, 2026.

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