Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small fee is better than giving something for free, and why online retailers should handwrite thank you notes.

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

0:00 53:01

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?

This episode is 53 minutes long.

When was this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode published?

This episode was published on March 11, 2026.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!