Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

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This episode is 51 minutes long.

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This episode was published on January 14, 2026.

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