Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.

Episode metadata supplied by the publisher feed · Published Nov 12, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

0:00 51:44

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?

This episode is 51 minutes long.

When was this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode published?

This episode was published on November 12, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!