Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.

Episode metadata supplied by the publisher feed · Published Oct 8, 2025

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Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

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This episode is 49 minutes long.

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This episode was published on October 8, 2025.

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