Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

Katy Milkman has described Ayelet Fishbach as the foremost expert on motivation in the world. In this episode we speak to Ayelet about her work and how marketers can harness it to change the behavior of their users. In a wide ranging conversation we discuss Ayelet’s research on variable rewards, the goal dilution effect and the problem with setting avoidance goals.

Episode metadata supplied by the publisher feed · Published May 1, 2025

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Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

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This episode was published on May 1, 2025.

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