Interview with Betty Mertens (Episode 069 - The Marketing Gateway Podcast)

Today we are talking with Betty Mertens! From building a mutual understanding for a team, to having personal insight to the work she does, this is a truly insightful interview!About Betty:Betty is the Director of Client Success at UPBrand, where she works with leadership teams and brands that find themselves on the edge of the unknown. Known for her relentlessly positive outlook and calm presence in complexity, Betty helps align teams, sharpen stories, and build brands that connect more meaningfully with the people they serve. Outside of her work at UPBrand, Betty is the Founder and President of Ella’s Umbrella, a nonprofit dedicated to keeping kids’ hearts beating, and the author of multiple books on grief and resilience. A personal trainer, passionate gardener, and advocate for living fully in every season of life, she brings the same intention and heart to her personal life that she brings to her professional work. Betty lives in St. Peters with her husband Kyle and their two children, Ryder and Layne, and honors the legacy of her daughter Ella through her writing and nonprofit work.Contact Betty: https://www.linkedin.com/in/bettymertens/Betty's Plugs:https://upbrand.com/https://www.ellasumbrella.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.