Interview with David Meerman Scott (2011)

In this Marketing Over Coffee: A Special Interview with David Meerman Scott! Direct Link to File Show length 32:23 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:26 Real Time Marketing and PR 04:01 How do large corporations get to real time? Social media is holding you back. 08:22 Marketing Lessons of the Grateful Dead 11:50 Using the Music Industry as a bellweather, Bob Lefsetz 14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner 18:18 Speaking globally 21:04 What's new - 3rd Edition of New Rules of Marketing and PR 22:48 Changes in the Publishing World, Ladder approach to content 26:29 Marketing Strategy Planning Template 27:06 On Writing Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.