Interview with Lisa Richter (Part 2) (Episode 004 - The Marketing Gateway Podcast)

Are you ready to learn more from one of the seasoned pros? Do you want to know why it's important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success?We're kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who's full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the second of them.)CONTACT INFORMATION:Lisa RichterPrincipal, Stakeholder Insightshttps://stakeholderinsights.com/https://www.linkedin.com/in/lisa-richter-26b0187/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc.) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.