InTheSpotlight - LADUMA NGXOKOLO - ART DIRECTOR AND DESIGNER OF MAXHOSA BY LADUMA.

Born in Port Elizabeth in 1986, Laduma Ngxokolo had his first hands-on experience of textile designing in 2003 when he studied at Lawson Brown High School. Ngxokolo’s flair for knitwear design earned him a bursary from both Port Elizabeth-based Cape Wools South Africa and Mohair South Africa during his Btech studies at Nelson Mandela Metropolitan University in 2010. The same year Ngxokolo won the South African national leg of the South African Society of Dyers and Colourists (SDC) Design Competition, which earned him a trip to London where he was awarded first prize internationally for the competition. The title of his competition entry was “The Colourful World of the Xhosa Culture” that consisted of men’s knitwear that is inspired by traditional Xhosa beadwork.