#InTheSpotlight Lebo Motshegoa – Managing Director of Foshizi

Motshegoa studied marketing at AAA. As a student he set up a website, SowetoRocks.com, with the idea of publishing photos, videos and music as experienced by those who work and play in informal settlements.“It was more about passion than generating income,” Motshegoa says. But it wasn’t long before SABMiller asked to use his website to promote its products. Soweto Rocks soon began to generate an income.Motshegoa’s experience in the advertising industry includes time at Saatchi & Saatchi and Lowe Bull. He also worked at YFM, where he won sought-after Loeries awards twice.