Introducing: Owning The Buy Box
from Owning The Buy Box Hosted by IPSecure
On Amazon, counterfeiters, and unauthorized sellers are hurting your business and your brand. The buy box is being hijacked. It’s time to take it back. You need to own the buy box. That’s why we at IPSecure are excited to announce our new podcast, Owning the Buy Box, a show for everyone looking to optimize their Amazon sales and protect their revenue, brand, and reputation from counterfeiters and unauthorized sellers inundating the platform. In this introductory episode, Dave Cooper, CEO & Founder at IPSecure, shares what listeners can expect from Owning the Buy Box, including: The e-commerce challenges facing direct-to-consumer brands, aggregators, and Amazon agencies Tactics and strategies for building brand-monitoring programs geared towards sales growth. Reclaiming the brand-protection discussion from its silo in legal and making it a business discussion to drive sales growth
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