Introducing: The PeerSignal Podcast with Adam Schoenfeld

Introducing the PeerSignal Podcast with Adam Schoenfeld We all know what bad looks like in B2B. Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior. For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing. We're now seeing a return to rigor. As buyer rigor returns, great products with “good enough” sales & marketing will no longer thrive. Winning now requires GTM excellence. GTM excellence is not a "new way" tactic, channel, or motion. It's not a platform that you need to buy. There’s no silver bullet. It's a pursuit. This show documents the stories, learnings, and insights from operators deep in this pursuit who we can all learn from. Welcome to The PeerSignal Podcast with Adam Schoenfeld. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit demandandexpand.substack.com