PODCAST · business
The PeerSignal Podcast
by Adam Schoenfeld
Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org
Episodes
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Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)
Most CMOs get stuck on "the ings." Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing. Tricia Gellman thinks this is backwards. She's led marketing at startups, big tech (Adobe, Salesforce), VCs, and is now the CMO at Box. Her mindset: Be the "Chief Market Officer" instead of Chief...
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The AI CMO (Tom Wentworth, CMO @ incident.io)
Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. It's scary good. He came on my podcast to talk about how he's actually using AI in marketing, and: * Why he moved from 'big company CMO' to a scrappy team of 5. * How they're using AI to drive pipeline right now. * How to…
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Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.
Udi Ledergor was employee #13 at Gong and the first marketer. He's a legendary CMO. Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive teams. People like Russel Banzon (now CMO @ Cresta), Chris Orlob, Devin Reed, Sheena Badani came out of...
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HubSpot CMO: AI killed our metrics
Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers: "The types of metrics that people cared about a couple years ago are far less relevant today than they have ever been." Marketing math is getting rewritten with AI. And Kipp...
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How to win in the Agent Economy w. Outreach's $4B founder, Manny Medina
Manny Medina built Outreach from $0 to $4B+. He created the sales engagement category by riding the SaaS wave from 2014 - 2024. Now he's on the cutting edge of a new wave: The Agent Economy. While most of us are in the fog of AI war, Manny has inspiring clarity on what this new world will look...
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How to CMO w. Kyle Lacy
This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing. If you're a marketing leader, you should be studying Kyle Lacy's career. *...
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CarGuru's $900M ICP framework, "sales math" and more CRO lessons ft. Josh Allen
“Sales is hard again… Good.” That’s what Josh Allen (ex-CRO of Drift, Owl Labs, VP Sales CarGurus) told me on this week's episode of the PeerSignal podcast. We talked about what WON’T change in GTM. His sales fundamentals and insights learned from 20+ years as one of the best CROs in the…
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Tealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and More
This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing. Heidi Bullock has been the CMO of Tealium for the last 5+ years (Engagio &...
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Jeff Wharton on how to lead a marketing team upmarket. From 100% inbound to landing logos like 7-Eleven, Blue Cross Blue Shield, and Cox Automotive.
Going upmarket is always attractive, but never easy. Jeff Wharton is doing it right. He walked me through his approach, moving from 100% inbound to landing logos like 7-eleven, MGM, Cisco, and Shake Shack. This interview is a perfect ICP Marketing story. Jeff went deep on the specific challenges...
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TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.
TalkDesk ($10B+), Gong ($7.25B+), and Cresta ($1.6B+) had a secret weapon. Russell Banzon. As CMO at Cresta (an AI unicorn), he's building an enterprise marketing machine that's powering incredible growth in a competitive market. And it’s built on a foundation of learnings he acquired at some of...
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The "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.
Elissa Fink is the former CMO of Tableau, where she led the company from roughly $5 million to over $1 billion in ARR. After a storied career building one of the most beloved brands in B2B software, Elissa now sits on multiple boards and advises CMOs on how to combine brand and demand into...
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Introducing: The PeerSignal Podcast with Adam Schoenfeld
Introducing the PeerSignal Podcast with Adam Schoenfeld We all know what bad looks like in B2B. Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior. For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing. We're now…
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Frequently Asked Questions
How many episodes does The PeerSignal Podcast have?
The PeerSignal Podcast currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The PeerSignal Podcast about?
Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org
How often does The PeerSignal Podcast release new episodes?
The PeerSignal Podcast has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The PeerSignal Podcast?
You can listen to The PeerSignal Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The PeerSignal Podcast?
The PeerSignal Podcast is created and hosted by Adam Schoenfeld.
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