Investigando a compra verde

from UFMS Digital · host UFMS Digital

Disciplina: Marketing Socioambiental Professor Especialista: Prof Filipe Quevedo Pires de Oliveira e Silva Resumo: Neste episódio iremos explorar o estudo intitulado “Os Fatores que Influenciam a Intenção de Compra Verde: Uma Abordagem de Meta-Análise". O estudo, conduzido por Wencan Zhuang, Xiaoguang Luo e Muhammad Usman Riaz e publicado na “Frontiers in Psychology”, tem como objetivo identificar e analisar os fatores que influenciam a intenção de compra verde dos consumidores. Para isso, os autores realizaram uma meta-análise de 54 artigos empíricos usando o software Comprehensive Meta-Analysis 3.0. Os resultados apontam diversos atributos relevantes, desde fatores cognitivos e características individuais até influências sociais. É crucial entender essas dinâmicas para promover práticas de consumo mais sustentáveis.

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This episode was published on July 17, 2024.

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