Investing 95% of Profits Outside Your Business - Case Study with Michael Jelliff

If your eCommerce store shut down tomorrow, how long could you survive on everything else you've built? In this episode, Michael Jelliff, owner of Geekstands.com, reveals how he built one of the leanest, most profitable eCommerce operations around (an intentionally small, three-person team that throws off serious cash) and then did something most founders don't: pulled nearly all of it out and invested it elsewhere. Listen in as Mike shares the experience that shaped his entire financial philosophy, how he thinks about diversifying profits into both public and private markets, and why his passive investments now generate more income than his eCommerce business. You'll also hear his 12-year-old pricing formula that keeps him at a 99% in-stock rate, how he manages pricing across 11 marketplaces, and what he's weighing as he considers whether to sell the business entirely. You can find show notes and more information by clicking here: https://tinyurl.com/mru8e8em Interested in our Private Community for 7-Figure Store Owners? Learn more here.