eComFuel Podcast

Is SEO actually dead this time, or are we just watching it slowly lose relevance? In this episode, I'll share why I officially stopped investing in SEO after building multiple businesses on it for over a decade. You'll learn what's changed in the search landscape, why organic traffic is declining for even experienced operators, and how crowded search results have made it harder than ever to win meaningful traffic. I also break down real data from seven- and eight-figure store owners, showing where traffic is actually coming from today and what channels are outperforming SEO. Listen in to hear where to focus now and how to rethink long-term growth strategies in a world where attention is shifting away from traditional search. You can find show notes and more information by clicking here: https://tinyurl.com/y3bzr9rx Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Do you know where your money is really going? In this episode, I sit down with Drew Fallon, founder of Iris, to break down the financial realities behind growing a brand. If you're in that mid-7-figure range or pushing toward $10M+, this is where things start to get complex—and where small mistakes get expensive fast. You'll learn what really happens behind the scenes of finance planning and analysis, the biggest mistakes brands make when it comes to contribution margin, and why so many businesses think they're profitable when they're not. Listen in as we unpack what Drew is seeing across real brand data, from overhead quietly eating into profits to margin compression across channels like Amazon. We also talk about what separates brands that scale profitably (and even take dividends) from those that stall, plus the smartest financing options available right now. And don't miss hearing how AI is changing bookkeeping and forecasting, as well as what we consider one of the most important foundations for growth at any stage. You can find show notes and more information by clicking here: https://tinyurl.com/3jatfe5s Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Shopify Partners Up with Walmart, Facebook Tests Email Marketing Tools for Business Pages, Support for Magento 1.x Expiring This Month, J.P. Morgan Predicts 35-40% "long-term" eCommerce penetration, Jeff Bezos May Testify Before Congress For The First Time This Summer, and more. You can see the full show notes for this episode at https://www.ecommercefuel.com/june-19-2020/ . The News Cart features industry news, community discussions, compelling job opportunities, and interesting content around the web from the previous two weeks.