Investing in my website? Do I really need an SEO strategy?

Shayna Zand and Steph join forces with Solstice Collective to host this week's Friday 15 to celebrate the beginning of the long weekend in the USA. You can check out their HAR profile HERE!  Also, we have a veritable barrage of questions this week, which you can read below, and then come and join us at 12 pm CST for the podcast. Don't forget that you can submit questions and sign up for reminders for the F15 here: https://hostagencyreviews.com/friday15 !I mostly get new clients from referrals. What’s the value of investing in a professional website if word-of-mouth is already working for me?I have a basic website but I’m not sure it’s doing much for my business. What are the must-haves for a travel advisor site that actually converts visitors into clients?Do travel advisors really need a blog or SEO strategy? Or can a clean site with my services and a contact form be enough?RESOURCES:➡️ We have a wonderful article (that may or may not be written by Steph’s wonderful sister) on a step-by-step guide to building your website to make it easy to get started - https://hostagencyreviews.com/blog/how-to-make-a-website-from-scratch➡️ We also have a complete guide to travel agency website options (with a comparison chart) for you as well - https://hostagencyreviews.com/blog/travel-agency-websites#sts=SEO:LINKSwebsite + discounted services for HAR members: www.solstice-collective.com/HARdiscount code for website templates (25%off): HAR -- www.solstice-collective.com/shopfree website planning workbook: https://solsticeco.myflodesk.com/workbooknewsletter signup: https://solsticeco.myflodesk.com/newsletterinstagram: @solsticecollective_ | www.instragram.com/solsticecollective_