Investor Connect - Episode 306 - Kerry Rupp of True Wealth Ventures

In this episode, Hall welcomes Kerry Rupp, General Partner at True Wealth Ventures. True Wealth Ventures is an early-stage venture capital fund run by women. They invest in women-led companies with products and technologies in the sustainable consumer and consumer health sectors that more efficiently solve the next generation of challenges. They believe that because women make the vast majority of consumer and healthcare purchases, having them on the management team designing, marketing, and servicing products is extremely beneficial. In this episode, you learn more about Kerry's background before early-stage investing. Right out of college she went into coding which was short-lived but got her into the tech space. She then spent 20 years in the early-stage-technology space working at early-stage companies. In her career, she has worked with everything from product management, biz dev, marketing, strategy, apps, and sales. She partnered up with former business associates to run one of the first accelerators in the market and fell upon investing in startups. They did not set out to create a venture fund next to an accelerator but realized they knew a lot about which startups were good and needed funding. The right model for the accelerator was to create an investment vehicle. It sprung out of the accelerator and was the right thing to do at that time.