Invisibility: Why technology in your market research and insights function should be ‘invisible’ with Michael Howard

In this episode of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools discusses how market research and insights technology is most successful when it is invisible.  - I discussed how market research and insights technology is most successful when it is invisible. - What happens when market research and insights technology is visible? - What kinds of technology there are across the end-to-end processes of the market research industry. - The conundrum facing insights teams – do you go all-in-one or fit-for-purpose? - What success looks like when market research and insights technology is invisible - The role agencies play in making market research and insights tech invisible - Considerations to make if you are looking into new market research technology Enjoy the show