IOS 14 更新令廣告不再有效? Part I

from Marketing Forward 未來市野 · host IG: 90smarketing

Send us Fan MailApple 最新的 IOS更新新加入了一個防止用戶被追蹤、保護私隱的一個功能。新功能雖然可以保障用戶私隱，但並不會減少廣告出現的次數，很多人並不解了這一項選擇。更重要的是，這項功能把付費廣告的精準度大幅下降，增加商戶做網上營銷時的成本。對於用戶亦有可能破壞他們的用戶體驗。是次的更新對Facebook/Instagram 和一眾小店而言都是壞消息。今集內容便是要簡介這個IOS 更新帶來的影響，以及分享我個人和其他專業銷售人士的法。 02:00 簡介 IOS 14 防止追蹤功能05:00 防止追蹤功能如何降低用戶體驗11:30 為何防止追蹤功能令我們看多了大商戶的廣告?

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IOS 14 更新令廣告不再有效? Part I

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