IPG Mediabrands’ CIO Maureen Bosetti on Evolving with the Industry

The key to unlocking leadership? It might just be seeing your own potential differently. In this episode of Breaking Through the Mayhem, Adam Katz sits down with media leader Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, for a candid conversation about resilience, reinvention, and riding the relentless waves of change in media. From her early days at GM Mediaworks to steering massive brand strategies at Publicis and now IPG, Maureen reflects on the pivotal moments that shaped her leadership—and the personal evolution required to get there. She shares what it means to lead with transparency, coach with empathy, and the often-overlooked power of leaning into your strengths. They cover: Maureen’s career-defining moments and setbacks Shifting perception to unlock leadership opportunities Her views on AI’s impact on agency operations and client strategy The art of diagnosing client challenges in a complex, tech-fueled era Building a culture of confidence, honesty, and continuous learning And yes… her love of tennis (Go Djokovic!) and dream dinner with Oprah This episode is full of practical wisdom for anyone navigating a fast-moving industry, leading teams, or evolving their own voice in the chaos.