Is A Black Friday Deal Right For Your Business?

Ep. 346: Join me as I dive into the pros and cons of running a Black Friday special for your business! I'll share my personal experiences and give you a series of questions to help decide if it's the right move for you. From strategic opportunities to the perils of margin erosion and brand impact, we cover it all. Plus, stay tuned until the end for exciting alternatives to slashing prices and learn how to plan your promotions effectively. Join The 5-Day Launch Your Podcast Challenge: www.teriholland.ca/5daypodcast Show Links: Join the Success in Mind Community:  https://www.teriholland.ca/offers/Wn7BY8YD Work with Teri: www.teriholland.ca/consultation  Connect with Teri on instagram Chapters: 00:00 Introduction: Should You Run a Black Friday Special? 00:40 Podcast Challenge Announcement 01:09 The Temptation and Pressure of Black Friday 02:07 Hidden Opportunities and Risks of Black Friday 03:39 Personal Experience 07:30 Deciding Whether to Run a Black Friday Deal. 11:17 Alternative Strategies to Discounting 14:26 Planning and Marketing Your Black Friday Special 16:55 Final Thoughts