JTBD at Work by Alan Klement and Eric White

Episodes

1. 5

   Rene

   In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

   May 9, 2017

   5 min
2. 4

   The North Star of an Enduring Business

   Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

   Dec 8, 2016

   6 min
3. 3

   When does a Job to be Done Start (and End)?

   The lifecycle of a JTBD can help you understand your customer’s struggle for progress

   Nov 4, 2016

   5 min
4. 2

   Is a Job to be Done About Functionality?

   Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

   Oct 7, 2016

   4 min
5. 1

   How To Describe A Job To Be Done

   In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

   Oct 5, 2016

   5 min