Is a supported tiered pricing model the right option for your coaching business?

Send us a textAs entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.00:45 Introducing Avery Thatcher: A Journey Through Pricing03:30 From Nurse to Entrepreneur: Avery's Business Genesis04:57 The Challenges of Transitioning to Business and Pricing Strategies10:38 Embracing Tiered Pricing for Inclusivity and Success16:04 The Power of Curiosity in Business and Pricing17:38 Leveraging Niches and Understanding Customer Needs23:48 Looking Ahead: Expanding Avery's ImpactEpisode Links:Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnoutDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network