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Is AI The New Bar to Clear for Creative?

EPISODE · Dec 19, 2023 · 31 MIN

Is AI The New Bar to Clear for Creative?

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Carlo Ferrari

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.For Further Reading:https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativityhttps://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.htmlhttps://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc Listen on your favorite podcast app: https://pod.link/1715735755

What this episode covers

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.

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Is AI The New Bar to Clear for Creative?

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How long is this episode of Decoding AI for Marketing?

This episode is 31 minutes long.

When was this Decoding AI for Marketing episode published?

This episode was published on December 19, 2023.

What is this episode about?

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your...

Can I download this Decoding AI for Marketing episode?

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