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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead? episode artwork

EPISODE · Oct 28, 2024 · 42 MIN

Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?

from The Revenue Growth Architects

00:00 Introduction01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?

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How long is this episode of The Revenue Growth Architects?

This episode is 42 minutes long.

When was this The Revenue Growth Architects episode published?

This episode was published on October 28, 2024.

What is this episode about?

00:00 Introduction01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else?Hear more from...

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