Is Audio on YouTube Worth It? Here’s My Take

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you’re not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable opportunity for podcasters to expand their audience without any significant investment of time or resources. Even if you have an audio podcast, uploading it to YouTube can lead to greater visibility and potential growth, thanks to the YouTube algorithm's recommendation engine. However, if you already have a YouTube channel with video content, it's best to create a separate channel for your audio podcast to keep your content organized and to accurately assess its performance. Join Dave as he shares insights on maximizing your podcast's reach and the importance of adapting to new platforms.Takeaways: Putting your audio podcast on YouTube can increase your visibility and audience reach. It's important to separate your audio podcast content from any existing video content on YouTube. Using your RSS feed to create a YouTube channel takes only about five minutes. YouTube is a powerful search engine that can help people discover your podcast. The YouTube algorithm can boost your content, but it can also be unpredictable. Creating a second channel for your audio podcast allows for better analytics and audience tracking. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy