Is Blue-Collar Work Making a Comeback with Ken Rusk: Contractor Evolution

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/pca-ce To access Ken’s path to a successful life course click here: https://courses.kenrusk.com/a/2147833... For the past few decades, we’ve been steering kids towards university and away from the trades, but why? The average North American college grad is underskilled and in debt, especially compared to their blue-collar friends who skipped the college experience and got on the job site. Today, I’m talking with Ken Rusk, a lifelong contractor and author of Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. He’s got some insights on the benefits of choosing a blue-collar career and shares some fascinating statistics that kids are definitely not learning in school. Learn from Ken how to paint a bright picture of a future in trades and construction and use that narrative to recruit the young talent you need. So…is blue-collar work making a comeback? Tune in to find out. 00:00 - Intro 01:14 - What does "Blue-Collar" mean? 02:11 - About Blue-Collar Cash 09:05 - The under-skilled, over-educated generation 14:16 - College grads vs. blue-collar kids 16:28 - Ken's career advice 18:41 - Why is there still a labor shortage? 20:47 - Are trades AI-proof? 24:44 - Recruiting talent to the trades 33:10 - Being comfortable in your own skin 39:18 - Is blue-collar work more meaningful? 41:56 - Demand/supply forces for skilled trades 46:58 - Ken's advice for parents Subscribe to Breakthrough Academy to never miss a video! 👇 http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: https://www.facebook.com/groups/contr... Connect with us on Social Media: Facebook: https://www.facebook.com/thebreakthro... Instagram: https://www.instagram.com/btacademy/ LinkedIn: https://www.linkedin.com/company/1017... Email: [email protected] Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess