Is brand activism right for your brand?

Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead? It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand... “Is my brand speaking at the wrong time?” “Is my brand sending the right message” “Does this make our brand look fake?" Or even, “Is my brand standing up for the wrong thing? So if it’s such a big risk... why do so many brands take part in brand activism? Well, we’ve talked in the past about what your brand values and the kind of ripples you want to make. Taking a stand on an issue that ties directly to your values does three things: 1. It gives your brand a deeper meaning 2. It unleashes your employees intrapreneurial spirit 3. Doing the right thing matters to your audience So, how can your brand take that brave first step into brand activism? Well, Chris will teach you how Mastercard got it right and the four key takeaways you can steal and use in your brand. --------------------------------------------------------------- Tom's links Linkedin - https://www.linkedin.com/in/tgeary/ School of thought Links Twitter - twitter.com/schoolothought Instagram - instagram.com/schoolofthought/ Facebook - facebook.com/schoolofthoughtsf ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos