Is Brand Messaging Enough?

Is brand messaging enough on its own, or do you need to bolt on web design, graphic design, and analytics to compete? In this episode, Tyler and Annie tackle a question from a guide named Jess about how to position yourself when other consultants offer more services — and why becoming the expert beats being a generalist, especially as AI squeezes the middle of the market.Then they dig into how to get the most out of conference speakers, whether you're headed to the StoryBrand Guide Retreat this October or any big event. Annie shares the three layers she listens for from stage, and Tyler unpacks the thinking behind this year's "Build It to Last" theme and speakers like David C. Baker.Got a question for the show? Drop it in Circle and tag Tyler or Annie, or use #StoryBrandGuidePodcast. We're listening.