The StoryBrand Guide Podcast

You have powerful resources through your StoryBrand Certification, but turning them into revenue and warm leads is not always clear, so they sit unused. We get it.In this episode, Annie Figenshu and Tyler Pigott show you how the StoryBrand Your Business Live workshop becomes the easiest link you will ever share to earn income and warm up a prospect at the same time. You will learn how the 10 percent affiliate commission works, a creative "watch it together" way to use the Soundbite course as a client on-ramp, and how to apply to coach in the room. Walk away ready to turn an underused certification perk into warm leads, recurring affiliate income, and easier sales conversations.

Is brand messaging enough on its own, or do you need to bolt on web design, graphic design, and analytics to compete? In this episode, Tyler and Annie tackle a question from a guide named Jess about how to position yourself when other consultants offer more services — and why becoming the expert beats being a generalist, especially as AI squeezes the middle of the market.Then they dig into how to get the most out of conference speakers, whether you're headed to the StoryBrand Guide Retreat this October or any big event. Annie shares the three layers she listens for from stage, and Tyler unpacks the thinking behind this year's "Build It to Last" theme and speakers like David C. Baker.Got a question for the show? Drop it in Circle and tag Tyler or Annie, or use #StoryBrandGuidePodcast. We're listening.

Should you go to the StoryBrand Guide Retreat? In the very first episode of the StoryBrand Guide Podcast, Tyler Pigott and Annie Figenshu pull back the curtain on a question buzzing through the community right now: is the investment actually worth it?They sit down with two Certified Guides who answer with hard numbers. Andy Rhodenbaugh walks through how a little intentionality...checking his CRM, knowing who'd be in the room, and reconnecting on a conversation that started over a virtual coffee...turned into a $4,000 website project, another $3,500 from a referral, and $700/month in recurring revenue. Brandyn Miller shares how he 5X'd his investment, the "two-wheel therapy" that helped him think, and the $1,000 one-hour offer he built from a single session takeaway.Plus, a listener question from Heidi: how do you sell StoryBrand when most people don't even realize they need messaging help? The crew breaks down asking better questions, leading with what clients actually care about, and "Trojan-horsing" clarity into the work.

Welcome to the StoryBrand Guide Podcast...a brand new show by Guides, for Guides. In this kickoff episode, Tyler Pigott and Annie Figenshu introduce what's coming: real conversations with real Guides about what's actually working in their businesses, how they're using StoryBrand resources like the Soundbite Strategy, and how to turn the community's collective wisdom into your competitive edge. Plus, the bold goal driving the whole show: helping every Guide make their renewal fee back in a single week. Subscribe, listen in, and get ready to sharpen your craft alongside the best messaging experts in the world.