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Is Cheap Creativity Worth the Cost? (GWTW849)

An episode of the Getting Work To Work podcast, hosted by Chris Martin Studios, titled "Is Cheap Creativity Worth the Cost? (GWTW849)" was published on September 10, 2025 and runs 11 minutes.

September 10, 2025 ·11m · Getting Work To Work

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I’ve had a hard time coming up with new podcast episodes lately. It’s not that I lack things to talk about, my mind is just in a million different places. Fortunately, a minute on Threads provided me with enough kindling to get my creative blaze started. Have you ever read something so hilariously ludicrous that you just couldn’t stop laughing? According to an article in The Hollywood Reporter, a new tech company called Inception Point AI is going to create “a stable of AI talent to host podcasts, and eventually become broader influencers across social media, literature, and more.” The cost to do all this? $1 or less per episode. But that’s not what got me laughing. It was this quote from CEO Jeanine Wright: “I think that people who are still referring to all AI-generated content as AI slop are probably lazy luddites.” While that technically isn’t a joke—or anything to make people laugh at a comedy club—it does reveal three truths that we need to reckon with: 1) the cost of creativity; 2) who profits from it; and 3) the growing need for more critics.

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