Is Cold outreach a good idea or bad idea? EP #242 - Den Lennie

Dear listener,There are two types of videographers who should listen to this episode: (1) those who feel under pressure and can hear the wolves at their door, and (2) those who are sittin' pretty but want to take their business to even higher levels of success. Here's a sneak peek at what you'll hear:A “2-minute marketing trick” any videographer can use in the month of November to help keep business rolling in the door during the notoriously quiet months of December and January. – 1:30The one & only time having a lean period in business is a good thing. - 3:00Is Cold outreach in December a good idea or bad idea? (Hear Den's thoughts at 3:20)The REAL reason most video production owners' Decembers and Januarys are leaner months. (And, what you can do about it. - 5:20)How to appreciate your current business situation when you're not enjoying your current business situation. (Hear this simple but powerful mind trick at 6:30)The surprisingly simple "Environment" secret for potentially ratcheting up your business's growth and profits. (Most people at the top of their industry are using this secret to gain a massive advantage over those who aren’t. Here's what it is and how YOU can take advantage of it, too. - 7:30)Dirty tricks your brain plays on you when money's tight and the wolves are at your door. - 8:15Why there are now zero excuses not to read. - 10:203 jolly good book recommendations. (The first book will help you develop a Navy Seal-like mental toughness that will have you running through brick walls, the second book is so damn motivational it will have you eating lighting and crapping thunder. The third book is less motivational but will help sharpen your marketing fangs to a gleaming edge. - 13:00)A bonus book recommendation you'd be nuts not to read. - 15:00A damn-near perfect formula for running a highly profitable business. - 16:00How to "Scotchgard" your mind so all the negative crap doesn't stain your brain. - 17:00The knucklehead's guide to meditation. - 18:00An almost “too-hard-to-believe” fact about Den's VBA members (Den's coaching clients). - 19:00Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie