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Is E-Commerce Actually the Worst Business to Start? episode artwork

Apr 9, 2026 1 hr 2 min

Is E-Commerce Actually the Worst Business to Start?

from The Checkout Hosted by Modern Commerce Media

Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 In e-commerce, you're poor until you're rich. This episode is about everything that happens in between. Hosts John and Bart answer the real questions you want answers to: Is e-commerce right if you have a family? Do you need to out-hustle everyone? And what's actually happening when you're burned out, doing $2M in revenue, and only paying yourself $50,000? Topics discussed: 00:00 - Introduction 00:57 - Is e-commerce worth it when you have a family? 11:38 - Why John has never launched his own e-commerce brand 15:12 - Easier ways to make money than e-commerce 20:19 - How much time and hustle is necessary in e-commerce? 27:49 - The upside of e-commerce (it’s not money) 33:21 - Burnout at $2M: why you’re not making a lot 37:19 - How to break past the $2M threshold 46:06 - Do you have to give up your dreams when you have kids? 54:33 - When e-commerce feels worth the sacrifice (& how to pay yourself) https://www.attentive.com/ https://fuego.io/ https://www.socialsnowball.io/ https://redo.com/ 🔗 CONNECT WITH JOHN: https://www.linkedin.com/in/john-coyle-1bb231120/ https://www.tiktok.com/@johnjhcoyle 🔗 CONNECT WITH BART : https://szaniewski.com/ https://www.instagram.com/theszef/ https://www.linkedin.com/in/bart-szaniewski-374b1141/

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