Is Facebook Marketing Still Viable in 2022? | Nik Hall | vitafive

Nik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging. The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU. Since the beginning, the goals have been to help consumers find an easier way to be healthy, to be profitable, and to enjoy the life they have been given. While the road hasn’t been easy, it has always been worth it. In This Conversation We Discuss: [00:00] Intro[01:05] Nik’s early interest in entrepreneurship[03:41] The interest in money making and CEOs[04:52] Benefits and considerations for co-founders[08:26] “Breaking up” with co-founders[11:09] Sponsor: Electric Eye https://electriceye.io/[11:29] Sponsor: Mesa https://apps.shopify.com/mesa[12:13] Sponsor: Gorgias https://gorgias.grsm.io/honest[13:39] Sponsor: BeProfit https://beprofit.co/[15:10] Sponsor: Klaviyo http://klaviyo.com/honest[15:57] vitafive’s inception[17:28] Success was fast but was not immediate[18:55] vitafive’s biggest mistakes[20:46] The wild west of Facebook ads[21:30] Could startups still use Facebook marketing now?[22:41] The effect of IOS 14 and 15 to marketers[24:32] Don’t fully invest on just Facebook ads[25:04] How vitafive deals with the IOS 14 and 15 updates[26:47] Learn constantly or be a pioneer[28:09] Keep it simple and easy for customers[28:40] Where to find vitafiveResources:Subscribe to Honest Ecommerce on YoutubeThe low sugar gummies you've been begging for delivered in the most beautiful way vitafive.comConnect with Nik linkedin.com/in/nikhallScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestVisit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your planGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!